Three formats
You choose the scope
Rebuilding the websites is a deliverable in its own right. Beyond AI visibility, we offer hands-on development: site structure and key user flows, the catalogue, forms and CRM integration, a content management system, analytics, migration without losing search rankings, and acceptance testing. For each website, we decide after reviewing the code whether it needs improvements, a rebuild of key sections or a new version.
Fixes
Urgent fixes across the group, plus two pilots
We remove what is disrupting enquiry handling and creating risk, and take on the two strongest candidates for a rebuild — Properties and Advisory.
- Server-side authorisation for back-office access to stored enquiries (Properties)
- Repairing forms and links where the enquiry path breaks; basic analytics and enquiry tracking
- Properties rebuild: separate showcases for the UAE and international markets, server-side routing, a catalogue with descriptions, forms connected to the CRM
- Advisory rebuild: a site structure organised by services and jurisdictions, a single enquiry path, server-rendered content
- Before-and-after measurement: user flows, enquiry delivery, AI assistant answers
Key websites
Rebuilding the key websites and bringing order to the group
We bring the remaining websites up to standard, to a scope we define after reviewing the code, and pull the group together as a single entity.
- Everything in “Fixes”
- Completing and improving the remaining websites: Travel and Pay through to launch, Digital and Private Collection as fully fledged websites, Commodities as an enquiry tool, Global Mobility as a programme directory
- The group as a single entity: an organisation graph once the relationships are confirmed, cross-links, unified contact details, dealing with namesakes
- Content built around demand for each business line; language versions where needed
- Monthly measurement and a single report for the group
Growth
Development, promotion and measurement as an ongoing process
We keep the websites evolving, run promotion in search and in AI assistants, and measure enquiries on a regular basis.
- Everything in “Key websites”
- Promotion: search-led site structure, useful pages, local listings, reputation content
- Websites as tools for AI agents: machine-readable catalogues and enquiry endpoints
- Analytics and attribution: enquiries by source, accurate mentions in search and in AI assistants, a single report
- Partnership with BFG Marketing and BFG Digital: joint implementation and a service for their clients
How we work
Six stages, one methodology
01
Measure
Website checklist scores, AI assistant answers, demand, backlinks — what you see in this audit. Repeated at the end of every phase.
02
Diagnose
What stops assistants from reading and recommending you: technical, entity and content gaps, ranked by impact.
03
Implement
Specifications for your Digital team, or hands-on implementation by us: rendering, files, structured data, content, entity relationships.
04
Verify
Every change is checked the same way as in the audit: bot crawls and repeat questions to assistants.
05
Monitor
Monthly measurements, referrals from assistants, enquiries by source — a single report for the group.
06
Decide
Once a quarter: what to scale up, what to stop, and where a new window of opportunity has opened. Data, not opinions.
What we need from you
What it takes to get started
- A decision on the format and on the priority companies.
- Confirmation of the legal entities, licences and operating addresses of each company: no website states a licence, and legal entities and addresses appear on only some of the sites and differ between the websites and the map listings.
- A decision on the closed websites: open them up or keep them closed.
- Access to website deployment, or a contact in your Digital team who will implement to our specifications.
- One person on the group’s side who makes decisions on content and on the relationships between the companies.
The next step is a working session on Properties and Advisory: we will agree on goals and access, review the source code and build a prototype of the main user flows. We then roll the proven solutions out to the other business lines. You can reach the author of this audit through VECTORY’s contact details.